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The U.S. vape market size is expected to reach USD 40.26 billion by 2028. It is projected to register a CAGR of 27.4% from 2021 to 2028. Various factors, such as the rapid growth of vape shops in the U.S. and the increasing popularity of e-cigarettes among the youth population, is expected to drive market growth over the forecast period.E-cigarettes and vape mods are being increasingly used by users as a substitute for smoking traditional cigarettes.
The United States e-cigarettes market is expected to register a CAGR of 11.6%, during the forecast period. With the high-level of the popularity of e-cigarettes among youth population and the rapid expansion of vape shops throughout every state in the country, the penetration of e-cigarettes in North America is incredibly high.
E-cigarettes, or electronic nicotine delivery system (ENDS) are being increasingly used by people as a substitute for smoking traditional cigarettes or for recreational purposes. Due to the growing health concern over the usage of conventional tobacco-based cigarettes, the e-cigarette market has witnessed significant growth over the past decade.
E-cigarettes were introduced as an alternative to traditional cigarettes. According to the World Health Organization tobacco kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke, which is a major reason for the adoption of e-cigarettes.
The United States owns the largest e-cigarette distribution network for sale. However, the new taxation rules on e-cigarettes among the states of the country are going to be potential threats for market growth during the forecast period.
Electronic cigarettes, which are an alternative to tobacco cigarettes, have been gaining popularity. E-cigarettes are sophisticated mechanical devices, designed to deliver the same highly addictive nicotine that is in tobacco cigarettes, without the other harmful effects of tobacco smoke.
Completely Disposable Model
Rechargeable but Disposable Cartomizer
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The huge surge in the number of available flavors, which can be used to fill the cartridge, has further contributed to the rise in the number of consumers willing to use the personalized vaporizers. Also, the rising usage of flavoured E-cigarettes among high school students is driving the market forward.
The United States E-cigarettes market is highly competitive owing to the presence of many large players. The market appears to be consolidated owing to the fact that some of the players hold most of the share in the market. Key strategies adopted by the large players are product innovation and mergers and acquisitions. Some of the major players in the market are Philip Morris International Inc, Imperial Brands plc, British American Tobacco plc among others.
April 2018 – Italy became British American Tobacco’s first market to offer consumers products from both its innovative vapour (Vype) and tobacco heating products (Glo) ranges, following the launch of Glo in Turin, Italy. Glo is BAT’s flagship tobacco heating product brand.