85% of teenagers have been exposed to e-cigarette advertising

Two research surveys show that 85% of teenagers have been exposed to e-cigarette advertising. The ads violate WHO bans and are widely distributing online and in other media that are difficult to regulate.

A study of people from 18 to 35 in Australia, China, India and the UK show that 85% of teenagers have ever been exposing to e-cigarette advertising.

Although these ads violate World Health Organization (WHO) recommendations to ban all forms of e-cigarette advertising, they are widely distributing online and other digital media that are difficult to regulate.

The study points out that many governments have implemented strict control policies on e-cigarettes. However, e-cigarette advertisements still find ways to reach young people.

What’s more, of the 4,107 study participants, 1,011 says they lack knowledge about e-cigarettes. These people are mainly from China (50%) and India (35%). In addition, about 85% of respondents say they have ever been exposing to at least one form of e-cigarette advertising. Moreover, most of the advertisements are through social media platforms, which is far higher exposure to other forms of media.

young people are vaping e-cigarette

Further more, research shows another data. For every additional media advertisement a young person is exposed to, e-cigarette consumption increases by 5%.

Additionally, there are other important factors related to e-cigarette consumption. These factors include:

• Whether they currently smoke;
• Have they ever smoked;
• Do they have friends or family members who use e-cigarettes.

Research also shows that men are more likely to smoke than women.

The vape manufacturers, distributors and retailers should avoid advertising e-cigarette ads to teenagers.

More and more e-cigarette manufacturers, distributors and retailers are now advertising on social media and other online platform. They should set age restriction to these ads, avoid expose these ads to young people. In addition, the social media and online platforms should also strengthen supervision. By these restrictions, we can let these ads stay away from the teenagers.

As a resposable e cigarette manufacturer, VPFIT always oppose selling electronic cigarettes to young people, or expose e-cigarett advertisement to them. Let’s working together to protect the teenagers. 

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