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Philip Morris International(PMI) launches the world’s first vape pen products and service membership plan. Now the number of Korean members exceeded 650,000.
On June 15, Philip Morris International Korea(PMI Korean) announces that the number of vaper members of “IQOS Club” has exceed to 650,000.
In March 2022, Philip Morris International Korea launches the “IQOS Club” membership program and provide personalized vape system services to be members.
The new product IQOS ILUMA series vape pen products launch in October last year. Since then, the number of “IQOS Club” members get a huge increase by about 30% in just six months.
Just register as a member at the IQOS official online vape store and bind at least one iQOS vape device, and you will automatically get membership privileges. Members can get various benefits like reminders of new vape product releases, members-only lounge access, special coupons, and event invitations.
In addition, members can also accumulate points by various activities. For example, customers registering new IQOS vape pen devices or logging in with Kakao accounts can get points. Additionally, they can also get points by participating in surveys, referring friends or participating activities in the official online vape store.
However, this service is limited to six directly-operated vape stores.
A related person from Philip Morris International Korea states that:
“IQOS Club, as the world’s first membership program, has exceeded 650,000 members in more than a year. Through continuous equipment innovation and customized benefits for individual user preferences, we achieve such good results.”